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2016年2月11日 星期四

The Adult Diaper Market Is About to Take Off : Coca-Cola's clever new trick




Coca-Cola has an ingenious plan to get people to drink more soda—and it's already working.
The strategy might seem a bit weird, but it's actually kind of brilliant.
WASHINGTONPOST.COM|作者:ROBERTO FERDMAN

Bloomberg Business
Yes, really.


Manufacturers have rolled out marketing campaigns to make a leaky bladder seem if not fashionable, at least not humiliating.
BLOOMBERG.COM

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