European Business Week | 28.01.2011 | 16:30

Cooperation and competition in the auto industry

Großansicht des Bildes mit der Bildunterschrift:

The car industry is a sprawling web of interlocking partnerships. But not all strategic alliances succeed. Back in the 1970s, Volkswagen and Porsche built a car together. It sold fairly well in the US, but German consumers rejected the "Volkswagen Porsche" as a mongrel. It's a lesson today's executives should remember as they negotiate alliances to access new markets and share development costs.

Report: Natalia Dannenberg

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